Real estate ad guides
Plain guides on lead ads, mail, farming, paid search and the Fair Housing rules every real estate ad follows.
Advertising for your listings
Planning your next listing or farm campaign? Tell us your market and an independent agency can send a written ad plan.
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Real estate ad ideas for listings, farms and your own name
Real estate ad ideas for agents: listing ads, farm postcards, open house promotion, search ads and short video, each with the Fair Housing check it has to pass.
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How do real estate agents advertise? A plain map of the channels
How do real estate agents advertise? Mail, farm areas, lead ads, search ads, open houses, video and signs: what each one is for and the rules they all share.
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Fair Housing advertising rules every real estate ad has to follow
Fair Housing advertising rules in plain words: what 42 U.S.C. 3604(c) bans, how HUD’s rule reaches photos and ad placement, and what Meta and Google limit.