This site helps real estate agents, teams and brokers understand how real estate advertising works and makes it simple to ask for a written ad plan. It explains lead ads, mail, farming, paid search and open house promotion in plain words, with the rules that apply to housing ads.
What this site is
Advertising for Realtors is an independent referral service, not a marketing agency. When you send the form, your details go to an independent marketing agency that prepares any proposal and does any work.
The site itself designs no ads, prints no postcards, buys no clicks and manages no accounts. It explains the work, using what Google, Meta, HUD, the FTC and the Fair Housing Act actually say, and it passes requests on.
How a request travels
- You send the short form: your name, your phone number, where you sell and what you want.
- The request is stored on this site and emailed to the site’s operator.
- The operator passes it to one independent marketing agency that works with real estate agents.
- The agency can contact you by phone or email with questions or a written ad plan.
- You decide. Asking costs nothing, and you never have to hire anyone.
What this site never does
- It does not rate, rank or review agencies, and it publishes no reviews or testimonials.
- It does not promise leads, sales, rankings or any other result. No one honestly can.
- It does not name the agency on its pages or speak for it.
- It does not sell or rent your details as a list.
- It does not give legal advice. Where a rule matters, the guides quote it briefly and say to ask a lawyer.
Why the pages say real estate agents
REALTOR® is a registered collective membership mark of the National Association of REALTORS®, and this site is not affiliated with or endorsed by the National Association of REALTORS®. Under NAR’s own rules the mark is not a general word for agents or brokers, so every page here says real estate agents, brokers or teams. The site’s name is its web address and nothing more.
Who it is for
The guides are written for licensed real estate agents, teams and brokerages anywhere in the United States, from a new agent choosing a first farm to a team splitting areas between several agents. The pages on advertising for real estate teams and advertising for new agents speak to each. Buyers and sellers looking for a home or an agent are not who this site serves.
The rules the guides follow
Every ad idea on this site is checked against the federal Fair Housing advertising rule, which bars housing ads that indicate a preference, limitation or discrimination based on a protected trait, and against the housing ad limits Google and Meta apply. The Fair Housing advertising rules guide explains them, and the questions page answers what people ask most.
Ready to ask? The contact page has the form.